![]() ![]() ![]() ![]() Groupon gets its offers in front of eyeballs by buying ad space throughĪnd Facebook and via the word of mouth of its 13 million subscribers. But it now has customers who might never have thought of patronizing the business. Since the resulting revenue is not only discounted but shared (typically, 50/50) with Groupon, the vendor may scarcely break even on the incremental sales. What's in it for the vendor-which might be a museum, a yoga studio or an ice cream shop? Exposure. It's a cents-off coupon married to a Friday-after-Thanksgiving shopping frenzy. That's a familiar come-on, but it's coupled with a novel element: You get the deal only if a certain number of fellow citizens buy the same thing on the same day. Act now, says the pitch: You have only so many hours before this offer expires. Groupon, a name that blends "group" and "coupon," presents an online audience with deep discounts on a product or service. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |