![]() ![]() Paramount+ is building a universe around Taylor Sheridan, creator of the Western megahit Yellowstone. Amazon, famously the home of Transparent and Fleabag, dedicates an immense amount of money to epics like The Wheel of Time and The Lord of the Rings: The Rings of Power. Netflix now abounds in escapist fare à la Emily in Paris and Love Is Blind. Some also appear to be pulling back from the challenging content that attracted audiences in hopes of scooping up every viewer the networks have left. Streamers are pursuing what they call “elevated broadcast,” making sitcoms, dramas, procedurals, and reality TV central to their platforms. But some see a worrisome irony emerging: The streamers are acting more and more like the cautious industry they revolutionized. Since streamers came to dominate the landscape, the assumption has been that broadcast TV is seriously endangered-that it’s struggling to reach new generations of viewers, partly because of its risk-averse rules and its devotion to broad, inoffensive content. ![]() ![]() Wasn’t streaming supposed to be a wild new frontier of no-rules TV? Taboos broken, formats melted and recombined, artists let off the leash? “You have to find ways to Trojan-horse that into big blockbuster genre projects that they will greenlight, because if you front-load a pitch with anything that feels too boundary-pushing these days, it’s just an automatic no.” “All those weird little shows that streaming executives used to want to take a risk on a few years ago-it’s just not happening anymore,” says a writer who specializes in prestige television. It’s apparently time to ask how long the golden age can stay golden. ![]()
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